The British Ecological Society Policy Team is seeking authors to contribute to a new report on regenerative agriculture. The term “regenerative agriculture” is gaining traction and it is increasingly being used in different contexts with a variety of meanings by academics, policy-makers, NGOs and land managers. The lack of an agreed definition could result in a loss of credibility of the term, which could be used by companies to become more appealing to environmentally-aware consumers, with little scrutiny.